By popular demand AWAYA is preparing to dress your children.

If it is true that children want to imitate and dress like the “Big”, it is even more true that parents want to dress like their sons

So what’s more beautiful? Walk together with your child and dress with the same AWAYA T-shirt Logo.

The Casual Kid Collection is now Available on our ONLINE SHOP. 3 different colors of  Cotton T-shirt with the AWAYA logo, available in 3 colors Red, Yellow and White.

Because we want your little ones to be Fashion and Sportif like you !


Maglia Bimbo 100% Cotone

Maglia Bimbo 100% Cotone


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Il mondo della moda è un mondo affascinate, dove la Creatività, il buon gusto e una spiccata attenzione per i dettagli sono le caratteristiche fondamentali per chi vuole lavorare in questo settore.

Bisogna essere sempre aggiornati non solo sui nuovi trend, le collezioni e gli eventi moda, ma bisogna conoscere anche l’arte, la pittura, la fotografia, il cinema e la musica: qualsiasi cosa che si osserva può arricchire e influenzare il lavoro che sta dietro gli addetti della moda.

Lo staff grafico AWAYA é composto da 2 figure.

Una grafico “ARTISTA”, italiano di Palermo, che ha la visione del progetto nella sua totalitá. La sua vena artistica é molto spiccata, ama la pittura, il disegno e l’arte. Un artista con la A maiuscola, le cui inspirazioni vengono guidate in base a studi di settore molto precisi.

Un grafico “MODA”, questa figura ricoperta da una donna tenace e decisa, dai gusti originali e da una grande esperienza nel modo della stampa in sublimazione. Lei ritocca i disegni, li plasma su tela, interseca colori e rende un capo vivo. E’ colei che prova i colori su tessuto (prima della produzione), trova le giuste tonalitá dei colori, ed ha sempre una visione globale del capo nella sua versione ultimata, conosce i tessuti e le problematiche grafiche dovute alla scelta di un particolarte tessuto o cucitura.

Sono 2 figure necessarie e complementari!

Dietro il lavoro grafico/artistico, esiste uno studio dettagliato delle mode, dei trend. La maggior fonte di ispirazione é l’alta moda italiana. Gli stilisti italiani delle piú famose case di moda, sono oggetto di studio approfondito. Lavoriamo con una bacheca di idee condivise, il team work puó accedere alla bacheca condivisa ed aggiungere ogni immagine o elemento che considera significativo per la creazione delle Collezioni.

Arte, design, moda, colori diventano cosí la base per creare un capo tecnico sportivo.


HAWAII Design Fitness


There are many marketing theories about brand success. There are many variables that affect the creation of a brand.

Nowadays it is always easier to create appealing and quality products. We remain convinced of the idea that the PRODUCT remains one of the key points in the creation of added value to the brand. Obviously it is not the only element.


Is very Inportant Choosing the right moment in your career, often the right time comes after experiences in other brands. Having clear ideas, experience and a solid background are fundamental aspects to define the path you want to undertake, decide objectives and evaluate costs and opportunities.

You have to be tested for years and to assess that you have the right frame of mind to start a project, you must have realized the many difficulties that arise, and evaluate your entrepreneurial skills. There are many difficulties encountered in a competitive world such as fashion!

Another decisive aspect, to create a close-knit and motivated work team. You have to believe a lot in yourself, in the success of the project, not give up in front of the difficulties, know how to manage relationships well, be creative and entrepreneurial at the same time. Automatically you will create yourself a “bubble” of positivity, of enthusiasm, you will gradually create a team of motivated and close-knit people. This is absolutely the added value of a brand (beyond the product, which remains of the idea is crucial)


The absolute most fascinating part for a designer is to see the creation of a garment. Creating a fully customized garment requires many hours of work. From the phase of the realization of the model to the final phase of the garment.

Choose the right fabric, in the case of sportswear, look for the right breathability, the perfect resistance are aspects that compete with the manufacturer and the product manager, with the fundamental contribution of those who wear the clothes daily. These are complex judgments and assessments, which often involve high costs. A team work, in which the modeller must be able to perceive the sensations and needs of the final customer, the manufacturer must verify the feasibility from the technical point of view (stitching, fabrics…), the designer must perceive the sensations and the external environment, must know the market and trends.

Creativity is one of the key aspects of a product’s success

We will dedicate a new post to the theme of DESIGN, how the trends are defined, and the collections, how the graphic and color tests are carried out, and the temporal moments (the calendar) for the production of the garments.

Nothing is left to chance !!!


The skin is a organ in constant renewal. Collagen is also continuously renewed and degraded.

Passing of age, generates a decrease in water and collagen.

So to try to keep our skin young and wrinkle free, we must try to increase the concentration of Collagen and Water.

After an interview with a famous Drs.a expert in aesthetic medicine. I realized that the most natural way to improve the appearance of the skin, was to drink a lot of water and take a supplement of Collagen Marine hydrolyzed with Vitamin C and Hyaluronic Acid.

There are many Collagen supplements on the market, it is very important to evaluate Collagen concentrations.

Collagen is a protein, which can be compared to a chain curled up on itself. The links in the chain are amino acids. In the stomach and intestine this collagen protein chain is unrolled and broken into single rings (amino acids) or small chains (dipeptides and tripeptides). At this point the amino acids are absorbed by the intestine and enter the blood.


These amino acids that come into the blood are not always used for the synthesis of the Collegene at the level of the skin. Collagen synthesis at the skin level requires the presence of Vitamin C

Hyaluronic acid instead is a normal component of the skin, where it forms a kind of gel that incorporates a lot of water. A skin rich in hyaluronic acid is a more hydrated and firm skin.

This is why it is recommended to take a Collagen supplement that also contains VITAMIN C and Hyaluronic Acid


Read the informations labels well.

Make sure it is hydrolyzed marine collagen (or fish). From a microbiological point of view, marine collagen is a source of safer extraction than bovine collagen. While plant collagen has an amino acid composition that is too different from the human one


If taken in powder (cheaper solution, compared to liquid Collagen), dilute the dose (often found a dispenser) in a glass of water. Unfortunately, the taste is very bad 🙁 You can dilute it in a juice, even if we advise to take it only with water!


You will feel the skin improved and “fresher”, even if obviously you will not have a Lifting effect 🙂 You will notice absolutely a better aspect of the skin!

There are no contraindications, but it is good to suspend the intake a few months during the year, to ensure that its intake is more effective.

Obviously drink a lot of water, treat and moisturize your skin !!!




Breakfast is the most important moment of the day!

It is not necessary a nutritionist to have a confirmation, especially if you are a sports type, you will know better your body, and you will have realized that a good energy intake in the morning is essential for the continuation of the day.

With the elimination of refined sugar from eating habits, breakfast was certainly the most complicated meal to rebuild.

Consider that a normally HEALTHY Breakfast, which includes a cup of milk with cereals or a yogurt, bread with jam, fruit and coffee unfortunately contains a few added sugars. Imagine a ” UNHEALTHY BREAKFAST” based on croissants and baked desserts 🙁

Finding a valid, energetic, satiating and good alternative at the same time was not easy. But have discovered Acai Breakfast based on oats was a nice surprise!!:-)

I already knew about the fruit of Acai (there is a bar in Barcelona ZUMITO, where it is possible to try some AMAZING  Acai bowl :-). Acai berries are small, round and purple color.  The Acai plant grows in the swampy areas of the tropical forests of central and South America. It is a fruit rich in fibers, with high satiating power, with large quantities of anthocyanins and flavonoids that are powerful antioxidants that defend the body from free radicals.

But let’s go to the Breakfast 🙂

HOW TO PREPARE a good Breakfast based on Acai?

I have experimented and combined various recipes (these are not original recipes, but my version of the famous ACAI BOWL fashionable Californian’s meal). The original acai bowl is an Acai berry cream made with Greek yogurt.

THE ORIGINAL RECIPE of the acai bowl is based on Greek yogurt and coconut milk, honey, banana frozen , berries frozen, Acai berries or Acai powder (1 teaspoon). All blended in a mixer and garnished with coconut, granola and other fresh fruit to taste, usually berries and strawberries.

Early morning experiments led me to formulate a variant of the original recipe.

I created an AVENA ACAI BOWL with no added sugar, it consists of a “porridge” based on small oats, cooked over low heat with water (you can cook it with oat milk o rice milk), with the addition of frozen raspberries to give a slightly sweeter taste. When cooking for about 5 minutes, add a tablespoon of Acai powder and continue to mix. Garnish the recipe with fresh fruits, apple, kiwi, chia seeds, or almonds, walnuts and a sprinkling of oats.

I tried different combinations of AVENA ACAI BOWL, probably the version that i prefered  was the variant with Mango. Give space to imagination and create your own ACAI BOWL !!!

Preparing breakfast is very simple, you will lose only 10 minutes to prepare it (cooking 5 min + cut the fruit and garnish 5 min). Afterwards sip your coffee or tea, and you are ready to face the busy day without SUGAR!


Start the new year with a positive charge, a “clean” charge made of new sensations and discovering a new kind of well-being.

This is the REAL motivation behind the choice of wanting to start a new food journey, more healthy and balanced. A jouney that can be started with the radical elimination of refined sugars from one’s eating habits. A 21-day SUGAR FREE challenge that can change your life 🙂

For who likes the good food, sweets, chocolate, wine seems impossible to think such a thing, but the desire for well-being can lead you to start this experience. You will enjoy many benefits, and you will notice them, day after day, so you will want to continue the SUGAR FREE challenge.

The first 7 days are not easy, you will enter the kitchen and you leave without having eaten nothing, you will come back another time and you will ask: Is it possible that all the foods contain sugar? Yes, many foods, sometimes even the most apparently healthy, contain refined sugar. The first days the fixed thought will be: it will be 21 hell days!

Finding yourself in the kitchen, at home or on the street, thinking what I can eat during these 21 days? Sugar really creates a strong dependency, eliminating it radically creates imbalance, and nervousness, except to discover, step by step, that its elimination in a short time, generates an incredible state of well-being.

After about 8-10 days you start to sleep better, you feel with better energy (refined sugar does not bring energy, it decreases your energy!), you are not always tired anymore, your mind is more alive, you will no longer have continuous hunger during the day (sugar does not satisfy, generates hunger), your body changes, during workouts you improve your performance without decreasing energy, you feel more charged, everything motivates you so much that you only want to keep feeling good.

After 15 days, the general well-being achieved will surprise you. Sleeping 6hrs consecutive during night is no longer a mirage for those who suffer from insomnia. You feel full of positive energy, and very motivated to want to continue this lifestyle for a long time. Begin to take care of the nutrition even more, you no longer want to feel tired, to feel “impure” and the desire to feel healthy and “clean” pushes you to change even more habits and nutrition. You will feel the need to eat healthier and to feel cleaner  reduce the meat consumption, dairy products and carbohydrates such as bread, pizza and pasta.




  • Begin this pursuit of the 21 days with a friend, the motivation will be double
  • Every time that you feel a slight sensation of hunger, fill it with any food that does not contain sugar (try not to tamper this feeling with the fruit !!!!). Suggestions: dried fruit such as almonds, walnuts, rice cakes, avocado, salmon
  • Do not overdo the fruit and above all avoid consumption in the evening
  • Preference is given to vegetable carbohydrates: legumes such as lentils, barley, chickpeas, quinoa and fish
  • Preference raw vegetables
  • Recommend for a great breakfast: acai bowl based on oats, with pieces of fruit (rich, energetic and healthy)



AWAYA launches TAKE A BREAK, a Casual Collection inspired by different moods such as urban, beachstyle and elegance sportswear.

“Today people need to feel simple, sporty and fashion, they need an active wardrobe, we chose the colors, the semplicity and the sporty elegance to be worn in the city,” commented Paola and Silvia Saitta AWAYA’s owners.  “We started from the choise of every day clothing, like a hoodie, t-shirt – and give them a touch of light and youthfulness, with a nod to denim.”


AWAYA lancia TAKE A BREAK, una Collezione Casual inspirata a diversi stati d’animo, urbano, beachstyle , ed elegante sportivo.

“Oggi le persone vogliono sentirsi semplici, sportive e alla moda, hanno bisogno di un “armadio attivo”. Cosi abbiamo scelto i colori, la semplicità e l’eleganza sportiva da indossare in città”, commentano Paola e Silvia Saitta creatrici del brand AWAYA. “Abbiamo cominciato dalla scelta dei capi  che si utilizzano nella vita di tutti i giorni, come una felpa con ed una t-shirt – e  abbiamo dato loro un tocco di luce e giovinezza, con un cenno di denim”.

La nuova collezione Casual Collection maschile e femminile, offre colori brillanti e classici, un remix di vibrazioni eleganti tipiche dello stile italiano ed Eclettiche proprio come la cittá di Barcellona.

Speriamo che la nuova Linea Casual sia di vostro gradimento, e che possiate colorare e far vibrare le strade delle cittá di tutto il mondo.

La nuova Collezione Casual è disponibile online a partire da oggi www.awayawear.com



Paola e Silvia Saitta


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The skirt is the definition of femininity and often creates a flattering figure.

AWAYA’s skirt is the perfect choice for fashion-conscious women athlete. Ideal for Running, Padel, Fitness, Gym is definitely my favorite piece of running attire for its high performance design and super stylish fit.

There are running skirts with and without a built-in inner pant (or inner tights). AWAYA’S Skirt with inner pant, this offers optimum freedom of movement, even on running and fitness. The mesh shorties help you stay cool and dry on long or short runs.

The fabric has a high stretch factor, is very breathable. The inner pant is very light, thin fabric with a generous mesh. “Remember that the fabric should be soft, light, and thin, but also robust enough to withstand a lot of wash cycles.”


Your AWAYA running skirt must has a pocket on the waistband (back) for stowing keys, cash and so on.  This way your keys or phone or gels don’t “jog” with you, even during fast running intervals or during your fitness training.


Choose our design to be stylous !!!!











WAKING UP is hard to do. Even if you’ve gotten a full eight to ten hours of shut-eye, getting out of bed in the morning can be such a drag…and if you’re body’s not energized from the get-go, it can be rough to get your day on track. Wake up your senses first thing in the morning with a class of  yoga.

Most people love the idea of exercising on the beach with a nice and comfortable outfit AWAYA FITNESS

Sand is a great medium for a workout–it forces you to balance and use muscles you might not be using in your typical routine. But how do you exercise on the beach?


Why do yoga on the beach? 

Practicing yoga on the beach is a full mind, body and soul experience. The smell of salt in the air, the feel of sand on your body and the soothing sound of waves crashing onto the beach gives the perfect scene for a calm setting. When you practice near or on the beach, your yoga practice becomes heightened and an amazing, beautiful experience where you feel 100% connected to yourself, at peace and completely alive.

Simply by connecting our breath to movement we become more aware, present and less tense.

We use our five senses to become even more in touch with ourselves, taking the mind off of our thoughts, the chatter, the tension, the past and the future – leaving us a whole lot happier and healthier after that one hour together.

Being aware of your senses brings you to a more focused, lighter and calm state of being – something I think we can all agree we need more of in our lives on a daily basis! Consider each sense during your practice…










“Once you go black you’ll never go back”

Thumbs up for our brand New Fitness Collection, featuring tops and bottoms, where style and comfort are the main protagonists!

Match your favorite TOP with the LEGGINGS’ design that fits you the most and dare to stand out of the crowd.
The eclectic style that characterize our garments make it easy to go from a sport to another (including water sport) without needing to change. Isn’t it great, walking out of the gym and diving straight into the ocean for a surf session in the same gorgeous outfit?

We are fond of the “the black edition”, because with good basic you’ll have endless options – and you never go wrong with black, right?

Don’t forget that shopping is a sport too, so click on the links below and buy buy buy!

—> http://www.awayawear.com/en/fitness-collection/



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